Beverly Hills residents will get their first detailed look at how the city plans to weave arts programming into the 2028 Olympics when the Arts and Culture Commission meets Tuesday, Aug. 11, at 10 a.m. in City Hall Room 280A, 455 N. Rexford Drive.

Recreation Services Manager Matthew Brown will update commissioners on the World Cup and Olympic programming work plan, a project the commission has been developing since at least January, when proposals were formally presented to City Council liaisons. The item is listed as "continued business" on the seven-item agenda.

The update comes as the region pivots from the World Cup to the Olympics. The 2026 FIFA World Cup drew more than 560,000 fans to SoFi Stadium and generated a projected $892 million in economic impact across L.A. County, according to the Los Angeles Times. LA28 Chief Operating Officer John Harper told the Times on Aug. 3 that the tournament was "an immense learning opportunity for us in a lot of ways."

City staff told the LA28 Standing Committee on June 29 that Beverly Hills hotels are expected to be fully booked during the 2028 Games, with the Olympics projected to produce between $13 billion and $17 billion in regional economic impact and more than five million visitors.

At a May 7 joint meeting of the LA28 Standing Committee and FIFA Ad Hoc Committee, council liaisons backed soccer ball displays at Beverly Gardens Lily Pond and Two Rodeo Drive, game streaming at Roxbury Park, and distribution of 200 FIFA-branded youth soccer balls. Staff was directed to return with updates on the Olympic torch run route, road race considerations and development of a city festival around the Games.

The commission will also recognize Janice Moon, the student winner of the 2026 Summer Soccer Poster Contest, for her piece "Golden Hour Kickoff." The contest drew nearly 50 entries across student and adult categories. Winning artwork has been displayed at Beverly Gardens Park Lily Pond, Beverly Canon Gardens, Roxbury Park, La Cienega Park, the Beverly Hills Library and Greystone Mansion.

Arts and Culture Program Associate Brandy Scott will present three additional work plan items: a fine art acquisition update, developer-owned art inspections and the ArtWalk Guided Tour program. The developer-owned art item carries history. In April 2025, the developer at 136 El Camino Drive rescinded an offer to donate the Alex Israel sculpture "Fin," triggering a $100,000 in-lieu fee payment to the city's Fine Art Fund under the fine art ordinance.

A video recap of Festival Beverly Hills 2026, held July 12 at Beverly Gardens Park, rounds out the presentations.

Staff communications include updates on Concerts on Cañon, The Great Outdoors at Greystone scheduled for Sept. 19 and the FY 2026-27 work plan. Residents can submit written public comments by 8 a.m. on Aug. 11 to [email protected] or call 310-288-2288 for oral comments. The meeting streams live at beverlyhills.org/live and on BHTV Channel 10. City Hall now requires pre-entry metal detector screening. The next regular meeting is Sept. 8 at 10 a.m.