Beverly Hills council liaisons will review Thursday, Sept. 17, how much of a nearly $1 million menu of Olympic celebration proposals to advance as the city prepares for the 2028 Los Angeles Games.

Vice Mayor Wells and Councilmember Sharona Nazarian, the two liaisons on the city's LA28 Standing Committee, will weigh staff cost estimates for more than a dozen event concepts at a 3:30 p.m. special meeting at City Hall. Their direction will shape which ideas move to the full City Council for a budget vote.

The price tag depends on ambition.

A Golden Triangle street watch party and concert, comparable in scale to the annual Rodeo Drive Holiday Lighting, tops the list at $520,278 to $693,704, according to the committee's staff report. A scaled-down alternative at La Cienega Park, modeled on the 2025 "Clueless" screening with a beer garden, food trucks and an evening concert, comes in at $173,426.

If the committee greenlights every proposal at the high end, the total reaches roughly $1 million. Choosing the La Cienega Park option instead drops the package to between $448,000 and $488,000.

Other resident-focused ideas include a Torch Run 5K and Community Walk ($22,000 without road closures, $92,000 with them), an Olympics and Paralympics Day of Play at La Cienega and Roxbury Parks ($25,000), a "Breakfast of Champions" at Beverly Gardens Park ($17,700) and a reimagined Concerts on Canon series ($82,600 to $101,580). The library would host an Olympian speaker series and issue a commemorative library card for $22,500. A Sister City-themed event could run $10,000 to $50,000.

Several smaller items, including an art poster contest ($2,500), a Roxbury Olympic viewing lounge ($2,400) and a youth activity passport ($550), can be absorbed by the existing Community Services budget without council approval.

Staff warned that event production companies expect a 10% to 50% price increase if the city waits to book vendors, given surging demand for equipment and labor around the Games. City staff have also submitted an application to have the Olympic torch run through Beverly Hills.

The committee will also review visitor-focused proposals, including expanding the "Festival Beverly Hills" to align with the Olympic schedule at an estimated $93,600 to $120,000, according to the staff report. The Beverly Hills Chamber of Commerce is expected to present a small-business plan outline after Chamber CEO Todd Johnson committed to doing so at an Aug. 25 task force meeting, as reported by the Beverly Hills Courier.

"It's enough about ideas now. It's about setting the plan," Nazarian said at that Aug. 25 meeting, pressing for urgency on budgets.

The 2028 Olympics run July 14 through July 30, followed by the Paralympics Aug. 15 through Aug. 27. Nearby venues include Riviera Country Club and sites on the Westside and in downtown Los Angeles. City planning documents estimate the Games will generate $13 billion to $17 billion in regional economic impact.

The committee launched in June with Councilmember Friedman and Nazarian as its original liaisons. The Sept. 17 agenda lists Vice Mayor Wells alongside Nazarian; no public explanation for the change appears in city records.

Any funding the committee prioritizes would go to the full City Council as either a General Fund appropriation or a set-aside from the Tourism Marketing budget, funded by the Transient Occupancy Tax (TOT). The next quarterly council check-in on LA28 planning is scheduled for Oct. 20.

Thursday's meeting is open to the public at 455 N. Rexford Drive, Room 280A, and via live webcast at beverlyhills.org/live. Written comments can be emailed to [email protected].