Beverly Hills is formally planning for the 2028 Summer Olympics. The city's first dedicated Olympic committee meeting put private homes potentially rented as diplomatic hospitality houses, street banners requiring ordinance changes, and a memorial honoring the 11 Israeli athletes killed at the 1972 Munich Games on the table for discussion.

Councilmembers Lester Friedman and Sharona Nazarian convened the LA28 Olympics Liaison Committee on Monday, June 29, 2026, at 4:15 p.m. in City Hall. Staff recommended the committee meet every two months, increasing to monthly as the Games approach.

The following items appeared on the committee's agenda, based on a staff report by Community Outreach Manager Magdalena Davis and Recreation Services Manager Matthew Brown, approved by Deputy City Manager Keith Sterling. Meeting minutes have not yet been published.

The staff report outlined projections: more than five million visitors expected across Greater Los Angeles, Beverly Hills hotels projected to be fully booked, and an estimated $13 billion to $17 billion in regional economic impact from the Games.

Homes as Olympic hospitality houses

Staff reported receiving requests from countries — including Romania — and entities seeking to rent private Beverly Hills homes as long-term Olympic hospitality houses. The French Consulate house was cited as an example of an existing country home that could host events. The city's Community Development department plans to bring a study session to City Council this summer to get direction on short-term and long-term rental policy and any code changes needed. No date has been set for that session.

A memorial for Munich

The Israeli Olympic Committee has asked Beverly Hills to host a memorial event for the 1972 Munich massacre, in which 11 Israeli athletes and coaches were killed. The event — a cooperation between the Israeli, German, and United States Olympic Committees — is typically a one-evening gathering of about 400 invited guests, including heads of state, held around the Opening Ceremony. Both City Hall and the Wallis Annenberg Center have been discussed as potential venues. The staff report noted certain security details would be addressed in closed session.

Banners and ordinance changes

Beverly Hills' current banner policy requires all street pole banners to carry the city shield and prohibits outside advertising. Displaying official LA28 Olympic banners would require temporary modifications to both the banner policy and the anti-advertising ordinance, according to the staff report.

Marathon route and what's next

The city's strategic priorities, adopted in January 2026, include a goal to determine whether the Olympic marathon route can pass through Beverly Hills.

The committee also flagged future agenda items: participation in the Cultural Olympiad led by LA County, watch party locations, and events honoring Beverly Hills' sister cities — Herzliya, Israel; Cannes, France; Acapulco, Mexico; and Pudong, China. No date has been set for the committee's next meeting.