Beverly Hills residents could see changes at the Sunday farmers market after the Recreation and Parks Commission began work on a new branding and events plan at its Oct. 27 meeting.

Communications and marketing coordinator Dana Beesen introduced the Farmers' Market Branding and Events Work Plan to the commission, according to the meeting agenda. The agenda described the item as an introduction to allow commissioners to begin discussions.

The meeting, held at 2 p.m. in City Hall Room 280A, covered a packed agenda that included nine items. Among them: an LA28 Olympic planning update, a final presentation on the La Cienega Park playground renovation and the introduction of new senior recreation supervisor Kimiko Kelly by recreation services manager Michael Muse.

Olympic planning reaches the commission

Community services manager Joana Torres delivered an update on the Beverly Hills LA28 Standing Committee and planning for the 2028 Olympic and Paralympic Games.

The city's LA28 Standing Committee, led by Vice Mayor Mary Wells and Councilmember Sharona Nazarian, has been developing resident-focused event proposals since earlier in 2026. At a Sept. 17 standing committee meeting, staff presented preliminary cost estimates for a menu of activations, according to committee records.

Those proposals ranged from Concerts on Canon at an estimated $82,600 to a watch party and concert at La Cienega Park at $173,426. The committee also weighed a "Taste of Sister Cities" event at the farmers market, a Torch Run 5K, a Breakfast of Champions and library programming.

The city has applied to have the Olympic torch run through Beverly Hills en route to the opening ceremony, the Beverly Hills Courier first reported in August. The 2028 torch relay will begin in Atlanta and travel through all 50 states in spring 2028, according to the Greenwich Time.

The Olympic Games run July 14–30, 2028. The Paralympic Games follow Aug. 15–27, 2028.

La Cienega playground project closes out

Muse delivered a final project presentation on the La Cienega Park playground improvements, which the agenda listed as a completed work plan item.

The playground reopened to families on Oct. 19 after about six months of construction. The renovated space features separate play areas for children ages 2–5 and 5–12, shade canopies and rubber surfacing replacing the old sand, according to the Beverly Hills Standard.

Mayor Craig Corman and Recreation and Parks Commission Chair J.R. Dzubak spoke at the ribbon-cutting. Councilmember Nazarian called the project a nearly $2 million investment in the city's southeast community in an Instagram post on Oct. 19.

The commission also reviewed final designs for large park signage and rules, heard a park lighting update and discussed teen internship opportunities and alternatives to safety call poles in parks.

The LA28 Standing Committee's next bimonthly meeting is scheduled for November 2026. Staff plan to bring quarterly updates to the full City Council as planning develops.